Approach

The Print Shoppe rebrand centered on creating an approachable identity while capturing five key elements of the brand archetype.

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Friendly  |  Gender Neutral  |  Modern  |  Royal  |  Explore

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Friendly: To make the logo inviting, I opted for rounded corners with medium font thickness, giving it a welcoming appeal that resonates with a broad audience.

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Gender Neutral/Royal: The choice of purple as the primary brand color achieves a balance between power and wisdom, loyalty and desire, and male and female characteristics. This captures both the neutrality and regal tone desired.

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Modern: The lowercase presentation of "The Print Shoppe" adds to the approachable nature while maintaining a clean, modern look.

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Explore: The "P" icon is designed to be more than just a letter—it's a friendly face or a welcoming wave, offering versatility as a recognizable symbol that encourages exploration and connection.